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Brand Registration in USA

Okay, so, let me ask you this question when I say “premium phone” what is the first thing that comes to your mind? Is it that elegant Apple logo? Exactly and obviously! But why only Apple’s logo? Why not Samsung? It sells more phones than Apple. Or why not Oppo, they provide great customisation options? Because Apple has positioned its brand in the mind of customers in that manner. 


Apple dominates only 20% of smartphone market, but takes home 80% of the profits. Not to mention that it is the most valuable company in the entire world! But imagine if Steve Jobs wouldn’t have bothered to give that Apple logo the requisite brand registration? The drift here is that having a robust brand distinguishes your company from competition and to your products and also helps you create a niche and loyal customer base for yourself.

Things to Consider

The process of building brand value is to first get your brand (trademark) registered, PROPERLY. We have worked with thousands of organisations from various industries and one most common and pernicious mistake we have seen entrepreneurs committing in their international expansion is not seeking professional assistance from the outset just to save on paltry professionals’ fees. This later on costs them hundreds of thousands of dollars in lawsuits, damages, rehabilitating or revamping product lines.


Some most common questions on which our clients have sought advisory around trademark registration are:


    • What is the trademark registration process in the USA?
    • What’s the difference between a patent, a trademark, copyright, domain name and business name?
    • What information is required to be disclosed publicly for trademark registration in the USA?
    • What elements of my business are needed to be protected by trademark registration?
    • How to maintain a trademark registration in the US? 
    • How to enforce trademarks rights in the USA & how to win trademark litigation effectively?


We advise you not to go with the information available on the internet as it is quite general in nature. It will neither cater to the particular needs of your business nor will it equip you with specific timelines, strategies, implementation plan, cost, etc. Thus, seeking professional consultation from a reliable and experienced organisation is indispensable. If you need the help of our organisation in your trademark registration, you can reach out to us on the mentioned contact details.

Common Issues in Getting ITIN

The process of obtaining an ITIN is difficult and cumbersome and if professional advice is not sought, also prone to multiple errors adding to the tiresome process. Most people hire a lawyer when their ITIN application has already been returned to them a couple of times and some good billable months have already been wasted.


Having proper income tax returns largely impacts the “good character” for people who wish to legalize their immigration status and thus having an ITIN and filing proper tax returns with that ITIN is indispensable. Immigrant workers are subject to minimum tax withholdings unless they have an ITIN. Also, renewing the ITIN is another task you have to look into.

Time Taken to Obtain ITIN

From January to April, the IRS has the highest processing work but outside it, it usually takes 42 days for ITIN to arrive. However, as the majority of the ITIN applications are needed to be filed with a tax return, they are usually filed in the time period of January to April which increases the time by 56 to 70 days. After your ITIN application is approved by the IRS, it takes them between 42 to 56 days to process tax returns.


Thus, one can’t afford to make mistakes in Form W-7/Form W-7 (SP) and get their application back. It’s always better to seek professional help from financial experts like ourselves from the very beginning and get done with all the tax hassles. Not to forget all the leg-work involved and the confusions it creates, like:


    • How to ascertain if one has received some benefits of a reduced tax withholding rate under an income tax treaty?
    • What are the limitations of ITIN?
    • How to get certified copies of identity documents from the concerned authorities? How to get a letter of denial from the Social Security Administration (SSA)?
    • How to e-file the tax return using ITIN?
    • Do you fall under the exceptions for an ITIN?

Difference between ITIN and SSN

SSN is for the US citizens and for authorized non-citizens residents (students on F1 visas, Green Card holders, etc). ITIN is for foreign-status residents including undocumented aliens, non-resident aliens, foreign companies, partnerships, and trusts require an ITIN.


SSN is needed to work, collect Social Security benefits and pensions, and are required in order to be eligible for other social services and every American has one as it serves National ID number for the purpose of various financial and medical services. ITIN is required to file for taxes by the non-residents.

USAIndiaCFO Advantage

At USAIndiaCFO, our Certified Acceptance Agent of the IRS in India and the US has more than 8+ years of experience in the field of providing financial and legal services to assist Indian ventures with their US expansion. We have successfully obtained 2500+ ITINs for our clients. Dealing with the IRS for more than a decade now, we have brought results even in situations where people were facing continuous rejection for months due to problems with incomplete information in Form W-7 or due to furnishing the supporting documents.


Your professional assistance is just a call away. Give us a ring at 7727887799 (also available on WhatsApp) or drop us an email containing your business requirements at and our team will reach out to you within 2 hours.

We register your brand in the US, along with providing a range of other services to take full accountability as the virtual CFO to your business.


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