Author
Disha Vakharia
Associate Partner
3 articles by Disha Vakharia, newest first.
About the author
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Articles by Disha Vakharia
Protecting Graphic Assets in the Digital WorldConsider this scenario – there is a social media agency that posts various graphic creations on social networking platforms for its own promotional campaign. Some of these posts, by virtue of their innovative designs, go viral. However, they are taken out of the context and within just a few days, the designs of these posts […]Read the article Can a Brand name or Logo be Trademarked or Copyrighted Globally?Every company or brand ever made was initially established to take over the world with its ideas and creativity. For an idea to survive the whirlwind of competitors, the makers and owners need to protect their hard-earned work from being emulated. To do so, they need to register such logos, brands or symbols that serve […]Read the article Harness the Powers of the Trademark and the CopyrightDouble golden arches on a red background. A swoosh. A bitten apple. The brand names weren’t mentioned, but you knew which brand was being indicated. That is the power of a trademark. A trademark is what is called Intellectual Property. According to the World Intellectual Property Organization (WIPO), “Intellectual property (IP) refers to creations of […]Read the article